Motivational and career talk at SLIET Longowal
At the engineering college where he studied.
IIM Ahmedabad alumnus · TEDx speaker
Sony Goyal SoGo Sir
A national record holder who has scored 99+ percentile in CAT 17 times, a serial social entrepreneur and the mentor behind MissionCAT, helping students from small towns reach India's top IIMs.
17×99+ percentile
in CAT
in CAT
- 17×99+ percentile in CAT, a national record
- 2,00,000+students, teachers and professionals inspired
- 2,000+seminars and sessions across India
- 1000+hours of free lessons on YouTube
About
Mentor, educator and social entrepreneur
Mr. Sony Goyal, known to his students as SoGo Sir, is an alumnus of the Indian Institute of Management, Ahmedabad and a serial social entrepreneur. He is passionate about one dream: universalising education in India.
He holds a national record for cracking the CAT exam 17 times with a 99+ percentile score, and 99.99 percentile many times. His project "Mission CAT: Bathinda to IIMs" has helped thousands of students secure admission to top IIMs and other leading B-schools. Known for teaching with ease and clarity, he is one of the most loved tutors on the MissionCAT YouTube channel, which offers more than 1000 hours of free learning.
Today he is leading Project "Punjab100", with a mission to help 100 girls from Punjab join IIMs and give the country 100 women CEOs. Visit punjab100.com
- TEDx speaker
- Coach
- Mentor
- Career counsellor
- Entrepreneur
- System & management consultant
- Motivational speaker
Journey
From a village in Punjab to IIM Ahmedabad
A story of hard work, first attempts and giving back.
-
Roots in Sangrur
Schooling in the village of Shadihari, district Sangrur, Punjab.
-
1997
Engineering at SLIET Longowal
Studied Food Engineering and Technology at SLIET Longowal, and tutored juniors and needy students along the way.
-
2004
IIM Ahmedabad, first attempt
Mentored by some of the best minds in the country. Prof. Anil Gupta had a significant impact on his career path.
-
Godrej Group
Worked as State Head, Rajasthan, before turning to social entrepreneurship.
-
Prayaas and MyCareer
Started Prayaas International School for underprivileged children, then MyCareer Edu Ventures and IXL.
-
MissionCAT and Punjab100
"Bathinda to IIMs": thousands of students into top B-schools, and now 100 girls from Punjab to IIMs.
Punjab100 launched in 2022.
2026: filled the CAT form for the 18th time.
Back at SLIET Longowal
Impact
Work that opens doors
Every project comes back to one idea: good education should reach everyone.
MissionCAT: Bathinda to IIMs
CAT coaching and personal mentorship that has helped thousands of students reach top IIMs and other leading B-schools.
Punjab100
A mission to help 100 girls from Punjab join IIMs, so the country gets 100 women CEOs.
Prayaas International School
A school for underprivileged children that today serves more than 200 students from slum areas.
MyCareer Edu Ventures
Guides students for the country's most prestigious competitive exams.
IXL
A unique course to excel in life and career.
Seminars and programmes
2,000+ seminars and sessions, courses at leading MBA institutes, and faculty and professional development programmes (FDPs and PDPs).
Learn with SoGo Sir
Preparing for CAT? Join MissionCAT
MissionCAT is where SoGo Sir teaches CAT. You get personal mentorship in the small SoGo100 batch, a proven track record of IIM results and a large library of free video lessons.
Talks
On stage
TEDx talks, panels and seminars for students, teachers and professionals.
100 Girls, 100 Dreams, 100 CEOs: Building a New India
TEDxSGNS Youth. His talk on Punjab100 and why India needs more women business leaders.
Beyond Aptitude: The Architecture of Peak Performance
TEDxGGI, 17 October 2026, Gulzar Group of Institutions, Khanna (Punjab).
“Give your 100% in whatever you do.”
Sony Goyal (SoGo Sir)
Beyond work
Making others dream
His story and his dream of universalising education feature in the book A Chapter out of My Life, under the title “Making Others Dream”. His interviews can be heard on podcasts and YouTube channels.
Away from work, he enjoys:
- Sports
- Playing the flute
- Writing poetry
- Learning languages
Contact
Get in touch
For CAT guidance, seminars or speaking invitations, reach out to the MissionCAT team.
WhatsApp+91 98772 11555
Call+91 98772 11555
Emailinfo@missioncat.in
YouTube@MissionCAT
LinkedInSony Goyal
Instagram@mission_cat
X@sonygoyal
FacebookSonyGoyal23
Threads@sonygoyal23
Invite SoGo Sir to speak
For a college, school or company event, fill this in. It opens a ready-made message in your email or WhatsApp, which you then send.